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Video SEO Services
With WS Europe video SEO marketing strategies, premium video content is combined with advanced search engine optimization practices to produce powerful results. Since social media platforms are transforming into video-first channels, and viewer watch times are rising significantly, marketers who prioritize video have an advantage over their business competitors. Video marketing is a booming, ever-expanding market that offers serious ROI, and WS Europe enables your brand to capitalize on video SEO at scale. Find out more about our video seo services, and let us get started on your SEO strategy.
How Video Affects SEO
Search engine algorithms are now able to analyze video content and identify key elements on-screen that searchers should be aware of. Additionally, the elements that surround a video play a crucial role in how the content is crawled, indexed, and served to users.
Video SEO Ranking Factors
Video marketing should be designed with certain ranking factors in mind, just like traditional SEO. Here are some of the top ones to consider:
Total video views.
Video watch time.
The use of keywords in titles, captions, tags, descriptions, categories, and channel pages.
Video length that matches searcher intent.
User engagement (liking, sharing, commenting, subscribing, clicking).
The world’s most popular video hosting platform, YouTube, is owned by Google, the world’s largest search engine. Google’s search engine results directly feature YouTube videos on Page 1, with rich descriptions, links, and on-page playback. This means that video content of high quality can have a significant impact on SEO.
A marketing strategy without video is incomplete – search engines and prospects will notice. A YouTube SEO strategy is essential.
Types of Video Content
Videos should be formatted according to the intent and demand of their target audience. The video SEO services of WS Europe cover every type, style, and presentation of video.
Take a look:
In-Studio
- Interviews or testimonials.
- Video blogs.
- Product demos.
Animation
- Animated logos.
- Web demos.
- Motion graphics.
On-Location
- Corporate promos.
- On-site interviews or testimonials.
- Vox pops.
- Event coverage.
- Drone footage.
Our expert-created videos can help your brand redefine its image, expand its marketing versatility, and increase user engagement.
Video Promotion Services for Max SEO
SEO is not a static discipline. Publishing content that meets the expectations of customers and prospects requires consistent and deliberate delivery. Promotions and distribution programs from WS Europe are customized to your industry, target audience and most relevant marketing channels.
Through these off-page SEO efforts, you can generate referral traffic, generate backlinks and engage viewers across the full spectrum of the internet. Furthermore, YouTube SEO requires an entirely different set of techniques and skills. Tactics may include:
- Video marketing campaigns via email and social media.
- YouTube optimization.
- Supporting video content with other marketing collateral.
- Link building campaigns.
The landing pages on which your videos will appear and the hosting platforms on which they will reside should also be optimized. These on-page video SEO actions may include:
- Using relevant keywords throughout on-page copy.
- Optimizing URL strings, title tags and meta descriptions.
- Curating video playlists to keep users on the page longer.
- Encouraging commentary, sharing and linking in captions and narration.
Video, When You Need It
The cost of video production can be higher for some budgets compared to other marketing assets, so it’s important that the final product generates ROI and gets put to good use.
WS Europe’s in-house videographers, animators and producers can take care of the entire video creation process from beginning to end, offering expert recommendations and industry insights along the way.
In addition, you’re not restricted to contract retainers or off-the-shelf video products. With video SEO and video optimization, you can choose what you need right now, a la carte or rolling. Optimizing your digital marketing with video SEO means taking advantage of wide-scale trends and consumer habits.
Creating video content is the key to reaching modern consumers.
Visualize ROI today.
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In need of a digital agency for SEO, Web Design, Development, Hosting, Social Media and Support – to increase your sales? Our SEO agency create content driven strategies to make your company visible. Get in touch with us to grow your business online.
